THIS NEW TARGETING OPTION TAKES A LONGER VIEW OF THE CREATION OF THE AUDIENCE. TARGETING AFFINITY ANALYZES THE OVERALL INTERESTS, PASSIONS AND LIFESTYLE OF SOMEONE TO BETTER UNDERSTAND THEIR OVERALL IDENTITY.
A particular user may not have searched for your service, but he may have a natural appeal to an Affinity category as shown by his online patterns or a close similarity or link with someone who would like to your services.
AFFINITY AUDIENCES SHOULD BE VIEWED AS INDIVIDUALS WHO HAVE A LONG-STANDING GENERAL INTEREST IN A PARTICULAR AFFINITY SEGMENT
Think about the behavior of your browsing. What do you read often? What are your frequently asked questions? Can you see patterns and themes in your actions?