AFFINITY AUDIENCES

THIS NEW TARGETING OPTION TAKES A LONGER VIEW OF THE CREATION OF THE AUDIENCE. TARGETING AFFINITY ANALYZES THE OVERALL INTERESTS, PASSIONS AND LIFESTYLE OF SOMEONE TO BETTER UNDERSTAND THEIR OVERALL IDENTITY.

A particular user may not have searched for your service, but he may have a natural appeal to an Affinity category as shown by his online patterns or a close similarity or link with someone who would like to your services.

AFFINITY AUDIENCES SHOULD BE VIEWED AS INDIVIDUALS WHO HAVE A LONG-STANDING GENERAL INTEREST IN A PARTICULAR AFFINITY SEGMENT

Think about the behavior of your browsing. What do you read often? What are your frequently asked questions? Can you see patterns and themes in your actions?

Mugunthan Balakrishnan