AN AUDIENCE IN THE MARKET CONSISTS OF PEOPLE WHO ACTIVELY LOOK FOR AND COMPARE YOUR SERVICES. PERSONS IN THIS AUDIENCE HAVE INDICATED THAT THEY ARE ACTIVE IN THE MARKET FOR A SPECIFIC CATEGORY, SUCH AS "TRAVEL/ HOTELS & ACCOMMODATIONS"OR "EMPLOYMENT"OR "HOME DECOR "OR ANY OF OTHER GOOGLE AUDIENCES.
Think about how you could buy a car. Probably you would like to read some professional reviews, some social reviews, look at other models and carmakers, check price calculators, find dealers in your local area–and all this Google-tracked activity would indicate that you are a qualified individual for "Autos & Vehicles/Motor Vehicles/Motor Vehicles (Used) " In-Market audience.
IN- MARKET AUDIENCES SHOULD BE CONSIDERED AS INDIVIDUALS WHO ARE TEMPORARILY INTERESTED IN A PARTICULAR MARKET SEGMENT.