IN-MARKET AUDIENCES

AN AUDIENCE IN THE MARKET CONSISTS OF PEOPLE WHO ACTIVELY LOOK FOR AND COMPARE YOUR SERVICES. PERSONS IN THIS AUDIENCE HAVE INDICATED THAT THEY ARE ACTIVE IN THE MARKET FOR A SPECIFIC CATEGORY, SUCH AS "TRAVEL/ HOTELS & ACCOMMODATIONS"OR "EMPLOYMENT"OR "HOME DECOR "OR ANY OF OTHER GOOGLE AUDIENCES.

Think about how you could buy a car. Probably you would like to read some professional reviews, some social reviews, look at other models and carmakers, check price calculators, find dealers in your local area–and all this Google-tracked activity would indicate that you are a qualified individual for "Autos & Vehicles/Motor Vehicles/Motor Vehicles (Used) " In-Market audience.

IN- MARKET AUDIENCES SHOULD BE CONSIDERED AS INDIVIDUALS WHO ARE TEMPORARILY INTERESTED IN A PARTICULAR MARKET SEGMENT.

Mugunthan Balakrishnan