Are your website’s visitors actually interested in purchasing your services? Similar to demographic information, Interests reports allow you to learn more about your website’s visitors to ensure that they represent your high value customers (HVC). These reports provide you with a psychographic breakdown that can help to determine personalities, values, attitudes, interests and lifestyles of you website’s visitors.
Affinity categories will show you that visitors in these segments are more likely to be interested in learning about the specified category of products or services. Similarly, in-market segments will give you a breakdown of users who are more likely to purchase services in a specified category.