ACQUISITION ANALYSIS

Acquisition Overview provides a snapshot of what Google calls the “Acquisition-Behavior- Conversion (ABC) Cycle.” Basically, this displays where users come from, what they do on your site once they arrive and if they provide a conversion (filling out a form, making a purchase or completing a goal).

Your site is lost in the digital environment without traffic. Irrespective of how effective your website is, if there are no visitors to it, it will not fulfil its mission. Therefore the following Acquisition KPIs must be tracked:

IT'S DIFFERENT FOR EVERY WEBSITE. SOME COMPANIES ARE MORE SOCIALLY ACTIVE, WHILE OTHERS ARE MORE LIKELY TO BE FOUND IN A SEARCH ENGINE.